Business- session 1

Today’s business class was about trend forecasting, collection review, marketing mix and research. We had to make mood boards choosing one trend forecast from the WGSN website. I loved making the mood board because it involved working with visuals and creating aesthetics. Creating the moodboard really helped me understand the trends in a better way and inspired me to create something inspired by the visuals and colour palette. I got to understand marketing mix and how to use it to analyse a brand and different strategies that a brand uses.

The mood-boarding was definitely one of the things I enjoyed doing the most and I feel I did it well. I do want to increase my work speed and make quick decisions. After today’s class I am looking at brands in a more strategic way and trying to understand how different brands work and what is the unique selling point for the brands that are running successfully, their advertisement strategies, social media management, etc. Overall I enjoyed the class and understood the business side of fashion.